Gamification of the crowd

I recent article I read highlights some of the power of crowds and mixes in some gaming concepts to make a novel use of crowdsourcing to help scientific progress. The amazing claim is that the power of the crowd actually came up with an enzyme that was better than anything the scientists working in the field had come up with on their own. The new crowd produced enzyme is 18 times more effective than it was before the crowd got involved.

The crowd playing this game are logged into a system called FoldIt, that basically requires folding proteins to form a correct solution. It is like a biological version of Rubik's cube. It has rules and systems, that can be learnt and lend themselves to crowdsourcing. The power of the crowd is the ability to tackle these complex objects in bite sized pieces and problems. One of the fascinating things is that the crowd are not all experts in protein folding and in fact do not need to be to play. The rules of gene folding are like the rules of a game that can be learnt and played with.

The lesson to be learnt here is that by creating a compelling game that has easy rules and ability to experiment without consequence has not only grown a large interested group of game players, but has actually enabled time and effort playing the game to be turned into something practical in the real world. This fails nicely inline with the whole concept of innovation and working on bite sized problems, using a growth mindset and playing in safe environments. Nice confirmation of some of those concepts.

You can read some more about some of my crowdsourcing discoveries here and here.

Little bets

Just finished reading Little Bets, by author Peter Sims. A very nice book about the process of innovating through making small investments in time and effort towards large goals. The book is an easy read and I found it quite inspiring with it's examples from companies like Google and Pixar. I liked some of the nuggets of information about entrepreneurial thinking and how these personality types think and take risk. I also liked the stories of how Pixar took risks early on and didn't even start out as a film production company but actually produced hardware. The animated shorts were originally used to sell the hardware and software they produced. If it wasn't for little bets and the ambitions of the Pixar team to keep pushing for full length animated films then who knows what might never have been. Of course equally Steve Jobs' investment in Pixar was a little bet by him in the domain of 3D graphics, and that certainly turned out well. The rest of course is history.

There are some nice references to the work by Carol Dweck on growth mindset versus fixed minds, that was encouraging and insightful about how your mind affects how you perform, I have written a brief post on this already here that I recommend checking out. What is clear from the book is that making little investments towards anything is going to eventually with enough time and focus in the right direction yield results. I think the book is nicely written and makes you want to find ways to apply it to your daily life. I have always liked the quote from Louis Pasteur, that opportunity favors the prepared mind, well this adds an little twist to that concept that good ideas favor little bets.