Seems like the CEO of Ford has been reading "Good to Great" by Jim Collins. After reading this article at Fast Companies website I am reminded of some of the steps that Jim puts forward in his book to grow a company from good to great.
FORCING EVERYONE TO “JOIN THE TEAM”
Getting the right people on the bus and taking the wrong people off the bus is important before driving anywhere. The right people are self motivated and dedicated to the cause of the company.
INSISTING ON A RIGOROUS RELIANCE ON THE FACTS
Confronting the brutal facts is critical in making progress and improving the wrong aspects of what you do.
CREATING ONE FORD
Aligning everyone to the companies goals is crucial and making that message clear and easy to understand is equally important.
BUILDING CARS AND TRUCKS THAT PEOPLE ACTUALLY WANTED
Knowing what people actually want is the hardest and most important part of any strategy, and makes things easier to sell if there is already a demand.
COMING UP WITH ONE PLAN AND STICKING TO IT
Having discipline and a clear objective but sticking to your core competences is critical in order to accelerate your growth.